By Colin Delany, December 2006
From
A very valuable resource for non-profits on the web.
New online participatory tools like blogs, YouTube, and MySpace can be powerful and valuable – if they mesh with your goals. Colin Delany walks through the benefits and costs of common participatory tools and suggests which are likely to be useful for you.
A few years ago, nonprofits and advocacy groups only had a handful of online tools to spread the word about themselves and their issues: if you had a website and an email list, you were pretty well covering the bases. Since the end of the dot-com boom, though, a whole new batch of applications has been simmering, and many have come to full boil in the last couple of years. From social media to blogs to viral marketing, these tools offer organizations entirely new avenues to find and interact with supporters and get their message out to the world.
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